Bubbles, Buildings, and Beautiful People

This is a very neat Rhapsody commercial, I must say :)
The Reptilian brain is affected in the first few seconds of the ad when the girl is standing on the rooftop and jumps off-- and we can see the view of the street below. When I see the image of her jumping, I don't know about you, but I get a bit freaked because being that high up and falling is quite alarming! And I can see the road below so I feel like I'm jumping off a building too! Eek!
The Limbic brain is then put into action with the introduction of the catchy "Squeeze Me" song-- it certainly puts a smile on my face and I feel a lot more comfortable after the initial shock. The David Bowie song is more mellow and it makes me feel more relaxed after all the excitement of the first half of the commercial.
The Neocortex brain is used when I start to think about how the music in the commercial affects my mood, and how greatly music and sound can alter attitude and emotions in general. Hmm...

SO here goes the persuasive techniques!

Beautiful People-- The main "actor" of the commercial is an attractive, smiling girl. Not much more to be said, ey?

Symbolism-- The symbolism of the bubble is that music is a safety bubble and shield from the crazy world around us in life (the city and bustling streets below the building from which the girl leaps= crazy life, and the bubbles of music that she jumps into= a source of protection in a crazy, hectic world)

Timing-- The part at the beginning before the music is introduced is quite suspenseful and it makes the affect of the music in the commercial more dramatic and desirable. The "slow", hesitant start (where the girl is just standing on the roof top hearing the sounds of traffic, and the images of the mysterious floating bubbles) makes the viewer appreciate the commercial and the product (the music) so much more than he/she would have if commercial just jumped right into the loud music and action.

Hyperbole-- The commentary at the end saying, "The freedom of rhapsody. Millions of songs: whenever you want, wherever you are" and the slogan "Music without limits" is obviously an exaggeration that is used to express how easily accessible Rhapsody is and to emphasize the wide range of music that they company has to offer.

Strength-- The boldness of the girl to jump off of a rooftop into a floating bubble is certainly a compelling image, and it hooks the viewer into paying closer attention to the remainder of the commercial. The viewer makes a connection between confidence and the product, music. The Rhapsody company is hoping to appeal to the consumer in such a sense to convince him/her to desire, and buy, their product.